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Advertising News

'Everyone is an advertiser': Flyerboard's 'bulletin board' ad system for local media

Simple format opens brings traditional flyer advertising online, says CEO
Posted by Laura Oliver on 30/06/09

Getting personal: Daily Perfect and 'customised' news

Publishers can personalise and monetise content for their readers, says technology company's CEO
Posted by Laura Oliver on 29/06/09

HuffPo targets international readers with new ad deal

Site signs up with AdGent007 to sell international inventory
Posted by Laura Oliver on 25/06/09

Addiply makes US debut on community news site

UK developed advertising system adopted by Berkeley's journalism school
Posted by Laura Oliver on 26/05/09

Newsquest editorial director speaks out on BNP advertising

Debate grows around publisher's decision to run advertising on some titles' websites
Posted by Laura Oliver on 19/05/09

FIPP 09: Google shared $5bn with advertising partners last year, says UK chief

Search giant is working with publishers who should learn from e-commerce sector, says Matt Brittin
Posted by Laura Oliver on 06/05/09

Reuters and Politico challenge online copyright breaches with new consortium

Members of the Fair Share Consortium will use Attributor's technology to handle online copyright abuses
Posted by Laura Oliver on 22/04/09

CMS2009: Can open-source and new forms of journalism make advertising money?

Developers will keep ad revenues from Guardian's Open Platform, but can openness bring publishers profits?
Posted by Judith Townend on 20/03/09

DNA09: 'Facilitate' and forget about advertising and publishing divides, says advertising expert

Jonathan MacDonald outlines his ideas about 'facilitation' at DNA 2009 event
Posted by Judith Townend on 06/03/09

DNA09: Rue89.com launches 'advertising wall'

Wall of ad spots has shown rapid success, says editor-in-chief
Posted by Laura Oliver on 04/03/09

Mansfield Chad signs multimedia ad deals

Johnston Press title drives online ad innovation with podcast and topical sponsorship
Posted by Laura Oliver on 03/03/09

MNA trials hourly ad rates for websites

Advertisers can book ad space by the hour on Express & Star and Shropshire Star websites
Posted by Catherine Jones on 11/02/09

News Corporation to serve Australian ads on international sites

Ads will be seen by any visitors to WSJ.com and Times Online who have Australian IP addresses
Posted by Laura Oliver on 21/01/09

Scottish government plan to remove ads from newspapers is danger to industry, says MSP

Government trial of public notices website is financial blow to newspapers, Ted Brocklebank tells Journalism.co.uk
Posted by Judith Townend on 15/01/09

Guardian to use AdGent 007 to sell online ads in Europe

Publisher follows Johnston Press and Independent deals with the agency
Posted by Laura Oliver on 08/01/09

Teesside Evening Gazette signs five-figure multimedia sponsorship deal

Initial sponsors to advertise across blogs, videos and print edition
Posted by Laura Oliver on 16/12/08

JICIMS collapses as two stakeholders resign

AOP and IAB will lead new version of committee for industry standard of online advertising planning
Posted by Laura Oliver on 04/12/08

MEN brings digital advertising in-house

Manchester Evening News publisher trained sales teams as part of move
Posted by Laura Oliver on 25/11/08

Minister calls for self-regulation by online advertisers

Internet advertising is a 'great British industry', says Andy Burnham
Posted by Judith Townend on 13/11/08

WAN Amsterdam: Newspapers don't need Google to run advertising, say industry leaders

Newspaper editorial should work with advertising as it does in Google's model, World Association of Newspapers (WAN) conference speakers said
Posted by Judith Townend on 16/10/08

News International can buck downward trend with heavy print investment, says trading director

Publisher will continue to market and invest heavily in newspaper brands to 'go against the curve'
Posted by Laura Oliver on 09/10/08

Targeted advertising needs 'intelligent discussion' not scaremongering, says GMG digital director

Advertising regulators and online publishers must consider privacy issues, Simon Waldman told an industry forum
Posted by Laura Oliver on 09/10/08

Johnston Press sites to serve international ads

Non-UK and Ireland users will see relevant advertising online
Posted by Laura Oliver on 01/08/08

Rae Burdon joins the Advertising Association as chief operating officer

Former account handler joins industry regulator
Posted by Clare Fisher on 23/07/08

ITN to run contextual ads with video content on Bebo

News deal with Blinkx allows the TV news company to run ads on third-party sites
Posted by Oliver Luft on 02/07/08

Newspaper Society launches site to aid advertisers understanding regional differences in the UK

Site built using findings of Local Matters study into regional attitudes
Posted by Oliver Luft on 20/06/08

WAN 2008: Regional newspapers need to become 'community media businesses' in future – Tim Bowdler, Johnston Press

Regional newspaper CEO tells World Newspaper Congress that newspapers need to look beyond news to prosper in the future
Posted by Oliver Luft on 02/06/08

BBC.com ads are threat to other media's expansion, says Guardian digital chief

The BBC's international ads are an 'enormous state-funded intervention in the international news advertising market', Emily Bell has said
Posted by Laura Oliver on 15/05/08

Despite US popularity domestic users still the 'key metric' for Guardian online, says digital head

Unique users based in UK are key to attracting advertisers, despite plans to expand the Guardian internationally
Posted by Laura Oliver on 15/05/08

Trinity's Business7 expands with recruitment website

Business7, the free weekly newspaper and website, has launched an online recruitment and job advertising website for the business industry in Scotland
Posted by Laura Oliver on 04/04/08

Poll: Is Google hijacking search traffic from newspaper websites?

Thieving page views from publishers that could have advertising sold against them or helping all concerned with a quicker/easier path to the content they want?
Posted by Oliver Luft on 01/04/08

Change ad model and be more like Google, report advises newspapers

Newspapers in the UK missing out on huge web revenues by sticking to cost per thousand impressions advertising revenue model
Posted by Oliver Luft on 19/03/08

Watermark online video the same way we do for TV, says Reuters TV head

Robust watermarking system would aid the growth of the online video industry, says Tony Donovan
Posted by Oliver Luft on 12/03/08

Tribune, Gannett, Hearst and NY Times Co join forces to sell US web ads

Deal announced as news of further job cuts in the NY Times newsroom comes to light
Posted by Oliver Luft on 15/02/08

Reuters to sell US ads for Guardian.co.uk

Guardian joins Reuters affiliate advertising network of news sites and blogs
Posted by Oliver Luft on 11/02/08

AOL clinches Spectator web ads deal

Online ads for The Spectator and sister title, The Business, will now be served by AOL UK
Posted by Nick Bowring on 08/02/08

Telegraph to offer in-house production service for online advertisers

New service will produce video and audio for online advertisers
Posted by Laura Oliver on 04/02/08

Telegraph names former AOL man as marketing director

Barry Flanigan will take up his new cross-platform role for Telegraph Media Group in March
Posted by Laura Oliver on 29/01/08

Internet 'significant in 14 or 15 years time' until then the paper makes the money, claims Sun editor

Rebekah Wade tells Lords' Committee the economic model of the internet can't yet replicate that of newspapers
Posted by Oliver Luft on 16/01/08

Guardian to carry ads in its podcasts

Adverts will feature in the Guardian's podcasts, which were downloaded by 1.5 million people last month, later this year
Posted by Laura Oliver on 16/01/08

Reuters extends relationship with Nokia through mobile ad network

News giant to get access to millions of mobile phone users through new deal
Posted by Oliver Luft on 15/01/08

IPC Media joins European online advertising network

Magazine publisher will join Associated Northcliffe Digital, El Mundo in Spain, 01net in France and Telegraaf Media Groep in the Netherlands in the network
Posted by Oliver Luft on 14/12/07

AOP: Natmags to launch Handbag TV service – and revamp other sites

Hearst's share in Brightcove will help with content, he said.
Posted by Oliver Luft on 03/10/07

IPC Media announces new digital roles

Former News International advertising chief Darren Davidson (left) and Virgin Media's Kevin Brown join the publisher to bolster its online portfolio
Posted by Laura Oliver on 02/10/07

Mail Online turnabout to look at overseas advertising

Editorial director of Mail Online claims paper is now looking at ways to make money from its international readership
Posted by Oliver Luft on 01/10/07

Sun Online breaks 10m monthly unique users for first time

News International publication hits record number of unique users and claims more page view than any other UK national newspaper site
Posted by Oliver Luft on 27/09/07