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IPC will become a partner in the Premium Publishers Online sales network to develop digital opportunities for European advertisers.

The magazine publisher will join Associated Northcliffe Digital, El Mundo in Spain, 01net in France and Telegraaf Media Groep in the Netherlands in the network.



IPC Media director of digital advertising Nicholas Bradley negotiated the partnership with Gary Popl, director of international sales, Premium Publishers Online.

Now IPC titles, including NME.com, nuts.co.uk and nowmagazine.co.uk, will be promoted to European advertising clients.

"IPC is in the business of building incredibly strong content-led brands, and has already achieved great success in the digital space," Nicholas Bradley said.

"As our online portfolio expands and thrives, it makes perfect sense to join the Premium Publishers Online network - for the first time providing pan-European clients with one-stop access to our pre-eminent web brands."

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