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Online Journalism News

Telegraph to offer in-house production service for online advertisers

Posted: 04/02/08 By: Laura Oliver
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Telegraph Media Group (TMG) is to offer advertisers in-house audio and video production for ads on Telegraph.co.uk.

The decision to supply the service to advertisers and agencies was made following the success of audio and video editorial content on the site, such as Telegraph TV, a release from TMG said.

The newspaper production department will be expanded to cover the new work, which will include production of video and audio advertising, editing of existing material and free consultancy.

"This is a natural extension of our multimedia services at TMG and lets us take a dynamic package of advertising solutions to market. Our new digital facilities and in-house expertise mean that we can work with agencies and clients alike to deliver ground-breaking multimedia solutions," said Dave King, executive director at TMG.

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