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Online Journalism News

AOL clinches Spectator web ads deal

Posted: 08/02/08 By: Nick Bowring
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The Spectator and The Business magazines have struck a deal with AOL to use its online advertising inventory service to sell ads across their websites.

All campaigns for Press Holdings Media's spectator.co.uk and thebusiness.co.uk will be served using AOL's Media Network.

"AOL has a proven track record of selling to premium audiences whether they're sophisticated, hard-to-reach or both," said Mark Hopkins, group digital director at Press Holdings Media Group, in a statement to the press.

"Each of our business titles has a highly sophisticated and loyal business audience, plus a growing online readership.

"As we continue to increase the original content that we offer on the magazines' online homes and, thus, drive up user traffic, our collaboration with AOL will offer advertisers greater opportunity to reach this affluent market with tailored, integrated advertising campaigns on and off line."

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