resize text:

Online Journalism News

AN Digital leads European digital newspaper ad network

Posted: 26/07/07 By: Oliver Luft
email this story | post a comment

Associated Northcliffe Digital, the digital wing of the Daily Mail and General Trust, has joined with five other leading European newspaper publishers to launch an online advertising network.

The venture - Premium Publishers Online - will cover eight European countries and offer advertisers access to a potential 40.2 million web-users.

AN Digital joins Germany's Tomorrow Focus, 01net/01men from France, Spain’s El Mundo, Dutch Telegraaf Media Groep and Agora Group/Gazeta from Poland in the partnership.

The network, which is due to expand to around ten partners by the end of the year, will be run from a London-based sales office, with other operations in Munich and Hamburg.

"PPO is a response to increasing demand from international media agencies for convenient one-stop internet advertising shopping," said Christoph Schuh, Tomorrow Focus, in a release.

"Well over 10 per cent of our sales revenue in the past year came from international campaigns and the market is growing very fast."

Tags (click tag to find related articles; click icon for feed):
advertising |