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Online Journalism News
PPA to train editors in site optimisation and sticky content
The Periodical Publishers' Association (PPA) is to run two new training courses for magazine editors looking to improve online content and the performance of their websites.
The one-day courses 'how to get your website noticed' and 'web content that counts' will be run throughout the year.
The content course is aimed at showing editors and writers how to commission, select and maintain material that is appropriate to their site.
The course aimed at improving the exposure of publisher's sites will teach delegates how to use that content along with other web tools to drive and retain traffic to their sites.
The one-day courses 'how to get your website noticed' and 'web content that counts' will be run throughout the year.
The content course is aimed at showing editors and writers how to commission, select and maintain material that is appropriate to their site.
The course aimed at improving the exposure of publisher's sites will teach delegates how to use that content along with other web tools to drive and retain traffic to their sites.
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