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Mizz lures mobile users

Posted: 06/09/04 By: Jemima Kiss

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Teen magazine Mizz will be launching a new range of SMS services for readers, including 'text in your story ending' and 'your most cringeworthy moment'.

SMS subscribers can also form a 'Mizz Crew', an online community built through text message subsciptions, and the largest crew will win a prize. Readers sign up to send and receive Mizz text messages on their mobile phones, charged at 25p each.

Text services will be managed by communications firm Broadsystem, part of the News International media group.

"Magazines are an extremely absorbing medium, forging strong relationships with their readers. Interactive services are becoming increasingly popular within the publishing sector as they serve to reinforce this rapport," said Paul Gill, head of client media services at Broadsystem.

Mizz has a print circulation of more than 100,000 in the UK with a core audience of female 10 to 14-year olds.

More news from dotJournalism:
Now you can read magazines on your phone
News filed on the spot - thumbs permitting
Al-Jazeera goes pocket sized

See also:
Broadsystem: http://www.broadsystem.com

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