Online Journalism News
Sun warms to key-word ads
The Sun website has tapped another revenue stream following a deal with listings provider Espotting Media.Espotting's text advertising is triggered through a selection of key words within any given story and will appear alongside the Sun's news pages, sport, entertainment, movies, bizarre and life sections.
Espotting also works with other online publishers including Times Online, Trinity Mirror Group and Emap.
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