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Online Journalism News

Sun warms to key-word ads

The Sun website has tapped another revenue stream following a deal with listings provider Espotting Media.

Espotting's text advertising is triggered through a selection of key words within any given story and will appear alongside the Sun's news pages, sport, entertainment, movies, bizarre and life sections.

Espotting also works with other online publishers including Times Online, Trinity Mirror Group and Emap.

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Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.

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