Online Journalism News

Beethoven electrifies digital download trial

BBC Radio 3's website has recorded more than 650,000 downloads after a week-long Beethoven special.

The Beethoven Experience ran from 6 to 10 June and featured live performances of the composer's complete works by the BBC Philharmonic orchestra.

Web users were able to download the broadcast in full which was free and available on the site for a further seven days.

"This trial was all about gauging listeners' appetite for downloads and the results are astonishing," said Simon Nelson, controller of BBC Radio & Music Interactive.
 
"We are hopeful that we have attracted people who wouldn't previously have explored much classical music, as well as inspiring others to embrace digital technology."

The BBC has recently experimented with podcasting, publishing audio files for selected programmes that can be distributed directly to users' desktops.

More news from dotJournalism:
BBC web radio tops 9 million downloads
BBC expands podcast trial
Be trained by the BBC - for free

Tags (click tag to find related articles; click icon for feed):
web users | bbc radio | simon nelson | bbc radio & music | digital technology | bbc radio 3 |

Sign up here for our free, daily email newsletter to get all the latest stories, jobs, tips and more.

Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.

blog comments powered by Disqus