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Online Journalism News

BBC boosts traffic to rival news sites

The number of readers leaving the BBC news website for stories at rival sites has almost doubled in the last three months.

Following private sector competition complaints in Philip Graf's 2004 review of the corporation's online services, the BBC introduced Newstracker, which adds to many pages links to equivalent stories published elsewhere around the web.

"Last month, newstrackers prompted 1,487,860 click-throughs to outside news sites, up from 847,816 in June," wrote editor Pete Clifton.

Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.

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