Online Journalism News

Reuters pushes rich media ads

Reuters is to launch a high-profile, five-week advertising campaign featuring real-time video clips of breaking news stories.

The online and outdoor campaign will feature streaming video news on a range of online display ads including skyscrapers, overlays and banner formats linking to reuters.co.uk.

Reuters supplies news for 35,000 media organisations worldwide and provides information for 330,000 financial market professionals.

"This campaign is about much more than just a brand image," said Tim Faircliff, general manager of Reuters digital media UK.

"It allows us to show compelling images of stories as they happen, bringing people a step closer to the news."

More news from journalism.co.uk:
Reuters joins Association of Online Publishers
Tim Faircliff leaves Telegraph for Reuters
Q&A: Alisa Bowen, head of Reuters.co.uk

Tags (click tag to find related articles; click icon for feed):
association of online publishers | united kingdom | media organisations | digital media | streaming video | alisa bowen | tim faircliff | online display ads | advertising campaign featuring | online and outdoor campaign |

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