Online Journalism News
Google's web marketing tool now free
Web publishers can now use Google's web analytics service for free, the search giant announced this week.Google Analytics allows publishers to monitor the effectiveness of email campaigns, keyword marketing and page design.
Being able to accurately assess the effectiveness of different marketing techniques will enable publishers to better understand how to make better marketing decisions, claims Google.
The system is integrated with Google's AdWords advertising programme so that users can access data on the traffic and cost effectiveness of their own keyword campaigns. Other online campaigns such as banner adverts, email newsletters and paid search can also be monitored.
More news from journalism.co.uk:
News round-up: Google classifieds get serious
Microsoft to launch book search engine
New site plots news stories to locations
Tags (click tag to find related articles; click icon for feed):
advertising 
|
Sign up here for our free, daily email newsletter to get all the latest stories, jobs, tips and more.
Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.
TRAINING COURSES
Other recent news
- News feed
- Reuters backs multimedia journalism co-operative for Berlin Wall coverage
- Time running out for OhmyNews' members' club
- 'Absolute disgrace' if election leaders' debate not held, says Sky News political editor
- Lord Falconer questions accuracy of 24-hour rolling news
- PCC appoints Stephen Abell as new director
- >> more news
Related news
- Premium Publishers Network: How Italian publishers are joining forces for ad revenue
- Trinity Mirror adopts Addiply for advertising on community news sites
- Can Wound Media make an online payment model work?
- Readers or advertisers? The industry's chicken and egg conundrum
- Express criticised by ASA for masking advertorials as features
Recent blog posts
- Editors' blog feed
- Half-price student tickets at ‘Will We Have News for You?’ event
- Did you lose your newspaper job? Help us with our survey
- David Cameron to give Hugo Young lecture
- Twenty-four great new jobs this week on Journalism.co.uk
- What does PCC Iain Dale ruling bode for Jan Moir case?
- >> more blog posts
Features
- Features feed
- What does a jobs crisis mean for journalism education?
- Mayomo: A global mission for user-generated news
- Professor Noam Chomsky's UK tour emphasises potential of an 'organised public'
- A return to freelancing: Caroline White on retraining for a digital age
- Starsuckers' Chris Atkins: 'Every news organisation is churning every other. It's like a Barium meal'
- >> more features
JOB OF THE WEEK
Online content producer (full-time contract - six months)
With experience writing for online and working to daily deadlines, expertise in home products and the ability to turn complex technical copy into an online story that answers key consumer questions for Which? ...more
E-alerts
Widget
TwitterFreelancers for hire
-
Emma Boyes
Croydon, United Kingdom
-
Andrew Ross
London , United Kingdom
-
Nick Martindale
Northampton, United Kingdom
DISPLAY ADVERTISING
Target our journalism community of 17,200 subscribers and 140k+ visitors monthly. Call Chris on 01273 384291
Advertisements
How fast is your broadband?
Broadband Speed
Click for
mobile broadband deals from Mobile Broadband Genie
Comments
No comments
You must be registered in order to post a comment. Click here to register or login below if you are already registered:
Forgotten your password? Please click here