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VNU creates customisable digital editions with RSS

Posted: 29/03/06 By: Jemima Kiss

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VNU is claiming a first for UK publishing by combining RSS feeds with a digital edition format to create a customised magazine.

The business publisher wants to reinforce its strategy of offering titles on multiple platforms. A new service using Olive software creates digital versions of magazines which can be viewed online and downloaded, and allows readers to view selected RSS feeds in magazine form.

Computing, CRN, IT Week and Network IT Week will all be available as digital editions. RSS feeds of all the magazines content will be available to full print subscribers including jobs, analysis, news and features.

In an improvement on previous digital editions, readers can bookmark favourite articles and link to related stories. VNU can also offer RSS feeds by tagged specialist subjects, such as security or e-commerce.

"Whether it be digital editions, RSS feeds, blogs or podcasts, VNU's pioneering cross media approach puts us firmly ahead of the industry and delivers even more creative options to readers and advertisers," said Robin Booth, publisher of VNU Business Publications.

In 2003 VNU became the first UK publisher to audit its digital editions. As well as screen-based digital editions, VNU also publishes versions of its titles to be viewed on desktop Zinio software.

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