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The Lancashire Evening Post's expanded use of online surveys has led to increased reader interaction, its deputy editor has claimed.

In addition to asking its online readers a single daily question, The Post has begun hosting an in-depth monthly 40 question survey, Mike Hill told Journalism.co.uk.

A monthly survey on local environmental issues - one of three run so far by the paper - gathered 1,000 responses, a significant rise from the average hundred answers to the site's daily poll, Hill said.

One of the aims of the new project, he added, was to give the paper a greater insight into its readers' views and enable it to put responses on certain issues directly to local authorities and politicians.

"Quite often when you are asked to fill in these surveys you don't want to because it's being used commercially but because this is for editorial people want to respond," Hill told Journalism.co.uk.

Results from the questionnaires will also be published, both online and in print, and used in special editorial features on related topics.

The next iteration of the survey format will focus on transport issues and be linked with the site's transport section.

Update - the survey for the Lancashire Evening Post's Great Transport Debate has gone online.

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lancashire evening post | mike hill |

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