Online Journalism News

Dennis launches new digital title Gizmo

Dennis Publishing is to launch a new digital-only title, which will combine online, broadcast and print formats in an email sent to readers.

Gizmo, a free fortnightly publication scheduled for launch on March 11, will cover the consumer technology industry and focus on 'immediacy, interactivity and innovation', Bruce Sandell, head of new product development at Dennis, said in a release.

The new title will feature video and text-based editorial and product reviews using the same technology as sister title Monkey, which was launched in the same format in 2006.

"Delivered directly into consumer's inboxes, Gizmo will create desire for the products featured and will bring a genuinely new format to the category," Sandell added.

Gizmo will target Dennis' existing 1.5 million technology and lifestyle readers, the release said, with a particular focus on men aged 25-45.

"By bringing products to life directly on the page, you no longer need to trawl the maze of websites and magazines to find out whatís really going on in the world of consumer technology," said Ross Burridge, editor of Gizmo.

Burridge, who has been with Dennis for five years, was formerly reviews editor at PC Pro.

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dennis publishing | gizmo | bruce sandell | ross burridge |

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