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Online Journalism News

CondéNet to track online content for unlicensed use

Posted: 14/02/08 By: Laura Oliver
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CondéNet, the online publishing arm of Condé Nast, has stepped up efforts to monitor the distribution of its content to gain revenue from its use by unlicensed sites.

The Attributor technology, which is also deployed by Reuters, will 'fingerprint' original content from the publisher and track its progress by continuously monitoring billions of web pages, the company said.

The results will be used by CondéNet to find extra revenue from sites where its content has been used outside of the publisher's guidelines and to improve search engine optimization for its content.

(read other articles in Journalism.co.uk online copyright series)

"We are fortunate that our content is so popular with social media, bloggers, and other web properties, because when used properly, it drives new traffic and added brand recognition," said Sarah Chubb, president of CondéNet.

"However, as we continue to develop new opportunities for licensing and syndication, it is critical that we protect the value of our original content investment."

Content from CondéNet's Epicurious.com, Style.com, Men.Style.com and Concierge.com will be covered by the service.