Online Journalism News
ABC to publish first monthly multi-platform user/circulation figures for UK national newspapers
From tomorrow newspaper publishers in the UK will for the first time be able to report their print circulation and website unique user figures in a single monthly report.The Audit Bureau of Circulations (ABC) will publish the first round of multi-platform monthly reports to detail month-on-month and year-on-year figures for both on and offline properties of national newspapers in the UK.
The new report will combine data previously divided along platform lines - where ABC Electronic supplied the online data - and is aimed at showing the total 'reach' of the five national newspapers that currently publish these monthly sets of data separately.
In addition the report will also breakout figures by geographical region.
The new reports will cover the January circulations and unique user figures of Daily Mail and Sunday Mail, the Guardian and Observer, The Sun and News of the World, the Telegraph and Sunday Telegraph, and the Times and Sunday Times.
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