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Financial Times launches social network with £1,700 membership fee

Posted: 25/02/08 By: Laura Oliver

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The Financial Times has launched a social network for executives in the digital, new media and mobile industries.

Subscribers to the Telecoms, Media and Technology Executive Membership Forum, which costs £1,700-a-year before VAT to join, will have access to podcasts from FT conferences and be given a 12-month premium subscription to FT.com.

Today's launch shows the FT's development of subscription-based services to provide revenue as opposed to online advertising, Rona Fairhead, CEO of the Financial Times Group, told delegates at the FT's digital media and broadcasting conference.

The forum is the first in a series of online networks to be launched by the paper with similar projects targeted at the property and luxury goods sectors planned for later this year.

"Our readers rely on the FT’s quality of insight and reporting and the new forum will enable them to interact and use that information more effectively with their peers," said Jayne Van Hoen, global conference director for the FT, in a press release.

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