Online Journalism News

Cosmopolitan to relaunch website with focus on reader interaction

Hearst Digital is to relaunch the website of Cosmopolitan as part of plans to revamp all its online properties.

The revamped site, which will go live on April 1, will include more video content and opportunities for reader-interaction.

The changes to the site mark the beginning of a series of developments across Hearst Digital's network of websites.

These include the redesign of Getlippy.com - the companion website to Company magazine -and the incorporation of content from six NatMags titles under the umbrella site Allaboutyou.com - scheduled for later this year.

Hearst Digital hopes the new Cosmopolitan site, which currently reports audience figures of 176,000, will attract 250,000 unique users in its launch month and 500,000 unique users within the year.

As part of its new features, the site will house Cosmo TV - a video channel featuring news clips and behind-the-scenes footage from the magazine's photo shoots.

In addition, readers will be able to comment on all features on the site and participate in daily interactive polls.

In a bid to ramp up its user-interaction the site will phase in technology from social media firm Pluck over the next couple of months to enable uploading of user-generated content and blogging.

Speaking at preview of the new site, Kate Creasey, editor of Cosmopolitan.co.uk, said the site would be working closely with the magazine's print team with cross promotion between the two editions.

Editorial content on the site, she added, will be written specifically for online publication, with experts from the print edition also writing for online.

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video | pluck | natmags | hearst | cosmpolitan | hearst digital | kate creasey |

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