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Yahoo! makes significant move into online magazines with new site for women

Posted: 01/04/08 By: Oliver Luft

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Yahoo! has taken a move into online magazine territory by launching Shine, a website aimed at 25 to 54 -year-old women.

The site will carry content from established lifestyle magazine publishers - including Conde Nast and Hearst - as well as developing its own editorial team to supply original stories and highlight user blog posts on the site.

Yahoo! is aiming to capture a significant audience across a large demographic range by bringing together the resources of several of its existing sites to create a big site for a mass audiences, rather than focusing on niche topics and smaller audiences.

Several niche areas - including fashion & beauty, parenting, food, home, entertainments, work & money and relationship matters - will all be covered by the new site with content coming from Glamour, Cosmopolitan, Harper's Bazaar, Good Housekeeping, Marie Claire, Real Age, amongst other magazine titles.

Brandon Holley, veteran of lifestyle magazine publishing with Lucky magazine, The Wall Street Journal's Career Journal, and BluePrint magazine, will serve as editor-in-chief.

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