Online Journalism News

Yahoo! makes significant move into online magazines with new site for women

Posted: 01/04/08 By: Oliver Luft
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Yahoo! has taken a move into online magazine territory by launching Shine, a website aimed at 25 to 54 -year-old women.

The site will carry content from established lifestyle magazine publishers - including Conde Nast and Hearst - as well as developing its own editorial team to supply original stories and highlight user blog posts on the site.

Yahoo! is aiming to capture a significant audience across a large demographic range by bringing together the resources of several of its existing sites to create a big site for a mass audiences, rather than focusing on niche topics and smaller audiences.

Several niche areas - including fashion & beauty, parenting, food, home, entertainments, work & money and relationship matters - will all be covered by the new site with content coming from Glamour, Cosmopolitan, Harper's Bazaar, Good Housekeeping, Marie Claire, Real Age, amongst other magazine titles.

Brandon Holley, veteran of lifestyle magazine publishing with Lucky magazine, The Wall Street Journal's Career Journal, and BluePrint magazine, will serve as editor-in-chief.

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conde nast | yahoo | hearst | shine |

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Comments

HELP.... ANOTHER 'MICRO' MAGAZINE WEBSITE Perhaps a significant move for Yahoo to move into online magazine territory launching a 'micro' website. For us as Real Time Publishing innovators kind of 'old school' multimedia. The future for online publishing is brighter than building websites in a 'magazine' format... Interesting for publishers with internet vision, have a look at the first projects of the Dutch leading newspaper de Volkskrant experimenting with a new exciting multimedia platform with great potential to become the new digital format for online magazine and newspaper publishing. To get the 'picture', have a look at http://www.vkmode.vkwebspecial.nl a very cool interactive multimedia magazine made by de Volkskrant covering the latest fashion trends. This magazine includes video fashion reports, animations, music, images and stories. Also interesting to see is the Super Tuesday edition covering the USA elections the interactive multimedia way with breaking news, live blogs, RSS feeds, 'radio' reports and more... Check it out on http://www.vkwebspecial.nl The end of April de Volkskrant will publish another VKWebspecial covering the World Press Photo, to be followed by specials in commercial attractive niche areas (Travel, Automotive, Sports etc.). Innovative web-based page making and design technology makes it possible to produce and publish the multimedia magazine in real time! Exciting option is also to process breaking news images and features from the reporters mobile phone instantaniously. More attractive examples to be found on http://www.magstream.com Sincerely yours, Jos Knoote CEO MagStream

Jos Knoote, CEO, MagStream Real Time Publishing - 05/04/08

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