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Online Journalism News

Cosmopolitan.co.uk traffic doubles after relaunch

Posted: 02/07/08 By: Oliver Luft
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Cosmopolitan.co.uk has more than doubled the number of users visiting the site after it relaunched at the start of April.

Figures seen by Journalism.co.uk from its internal measurement system, Nedstat, show the Hearst Digital title increased the number of unique users visiting the site by 136 per cent in May when compared to its most recent annual Audit Bureau of Circulation Electronic (ABCE) traffic audit from October 2007.

According to the Nedstat data, Cosmopolitan.co.uk registered 415,165 unique visitors in May up from 176,385 users recorded by ABCE in October.

Page views over this period also doubled from 2,388,532 in October to 5,131,472 in May.

The last year has seen Hearst Digital enter a process of overhauling all its titles, introducing social media technologies and video services.

In addition, internal company figures reveal that Cosmo also recorded over 25,000 views of its video content in May.

Hearst Digital managing director Alex Ballantyne told Journalism.co.uk a new SEO-friendly platform built specifically for the launch, improved knowledge of the importance of tagging for search amongst editors and substantial cross promotion through magazine and across its network of sites had contributed to the traffic gains.

He added that when Cosmo relaunched in April, Hearst set targets of five million page impressions and half a million monthly unique users by the end of the year.

"We're pretty much on track to achieve those numbers this month or next month when at the start of the year we said we'd try and achieve that by December. We're well ahead of the curve with Cosmo, it has been a fantastic response from the market," he said.

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