Online Journalism News
Hearst and MSN team up for food site
Hearst Magazines and MSN have joined forces to develop and launch a website for food lovers.Delish.com, which will also be available as a MSN channel, will be owned, constructed and edited by Hearst for launch in autumn this year.
MSN will be responsible for advertising on the site and for distributing its content on the MSN.com homepage and network.
Both companies are keen to tap into an estimated 60 million-strong audience of unique users for food-related websites.
The new site, which will focus on a US audience, will publish recipes, how-to articles, video content and interactive features focusing on 'entertainment and pop culture as it relates to food'.
"This is an exciting announcement for Hearst and MSN as it will provide original online content that leverages our magazine brands' strength in food and entertaining, and it significantly expands our online presence. Our content, coupled with the enormous reach of MSN's audience, is a very powerful combination," said John Loughlin, executive vice president and general manager of Hearst Magazines.
As part of the agreement, MSN will also sell food-related advertising for Hearst's websites Countryliving.com, Goodhousekeeping.com, Quickandsimple.com and Redbookmag.com.
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