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Trinity to launch mobile sites for 14 titles

Posted: 24/07/08 By: Laura Oliver

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UPDATE October 15 2008: Trinity Mirror has confirmed that 13 mobile sites will now be launched. The publisher had planned to create separate sites for the Sourth Wales Echo and Western Mail, but will now produce a joint mobile site for both titles following a merger of their websites.

Trinity Mirror is developing a mobile website for two national and 12 regional newspaper titles.

The sites were developed in partnership with Nokia and Bluestar mobile - the firm behind the launch of the New York Post's mobile site.

The Daily Mirror and the Daily Record will be the first of the publisher's national titles to have their own mobile sites, which will be launched in autumn.

The 12 regional newspapers lined up for the project are: the Newcastle Evening Chronicle, the Newcastle Journal, the Teeside Evening Gazette, the Liverpool Daily Post, Liverpool Echo, the Huddersfield Examiner, the Daily Post Wales, the Western Mail, the South Wales Echo, the Birmingham Mail, the Birmingham Post, and the Coventry Telegraph.

“The development of these platforms will give users instant access to national and local news, information and advertising on their mobile phone," said Rick Gleave, head of Trinity Mirror interactive and mobile, in a press statement.

“Each of these brands will have a print title, a companion website and a mobile site, which is further proof that we are a growing multiplatform media business.”

Earlier this week Trinity Mirror made public the first stage of a redesign of the Daily Mirror's website.

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