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Yahoo partnership drives 100m users to newspaper websites

Posted: 31/07/08 By: Laura Oliver

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Yahoo's partnership with local newspapers in the US has caused a surge in traffic to the titles' websites.

Local headlines featured across Yahoo's sites from the 779 papers that participate in the Newspaper Consortium have resulted in 100 million visits to the newspapers' sites, a press release from the company said.

The headlines, which are used throughout Yahoo's channels, including its homepage, mobile and finance sites, provide a link to the original article on the paper's site.

Anthony Moor, deputy managing editor (interactive) of the Dallas Morning News, described the effect as 'like a firehose blasting us'.

The links from Yahoo, he added, have previously driven up to 800,000 page views for an article in a couple of hours, and accounted for up to 27 per cent of the day's page views and 65 per cent of the day's unique visitors to the site.

Yahoo's aggregation service Buzz has been a 'key driver of traffic' to the Newspaper Consortium sites, the release said, by helping editors to identify topical and popular stories, as rated by users, to link to.

The Newspaper Consortium was formed in November 2006.

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