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AP goes viral

The Associated Press has forged a deal with viral syndication network Voxant to make a selection of its news video, articles and photos available through TheNewsRoom.

Voxant allows blogs and websites to use news content for free and also provides a new revenue stream for content providers and distributors through the embedded adverts.

"The long tail of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP's content," said Jane Seagrave, vice president and director of AP Digital.

"Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property."

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