Ollie Irish said the blog would no longer exist in the same format, as published by Shiny.
"I won't go into the reasons why - I'm just the editor, and the decision was not mine - but fans of the site will be happy to know that Pies may still have a future, so watch the web for more news on that," he wrote.
After summing up what he will miss, and what he is thankful for, he left the following message for readers: "Writing for a site like Pies is not much fun without feedback, and you did us proud. Cheers to you."
Irish, former deputy editor of The Observer’s Sport Monthly magazine and editor of Stuff magazine, said he will continue blogging at Gridcrasher.com.
The company is looking for a buyer for Whoateallthepies.tv and will try and keep some activity on the site until they do, Chris Price, managing director of Shiny Media, told Journalism.co.uk.
"Pies is very strong editorially, but I don’t think its any secret that sport is very hard to monetise," said Price.
While Shiny could carry on subsidising the site, he said, 'it's a constant struggle to get advertisers interested'.
Instead the publisher will concentrate on its fashion, technology and lifestyle blogs, which are a commercial success, he added.
"There have been several attempts to develop a UK-based blog network (Mink Media, Blog Nation and Messy Media are the most high profile) but many have crashed just months after their launch," he wrote.