Online Journalism News

Breakingviews.com to enter new online, mobile and print partnerships

Online financial news service breakingviews.com is set to partner a host of newspapers and websites, its editor-in-chief told an industry conference today.

Speaking to delegates at the SIIA Global Information Industry Summit, breakingviews' editor-in-chief and chairman, Hugo Dixon, said that a series of partnerships with newspapers, magazines and websites will be announced in the coming weeks.

The new agreements will cover titles in the US, Canada and Australia and a national newspaper in the UK, according to Christophe Favre, executive vice president of sales and marketing for breakingviews.

Content from breakingviews will be used on and offline by the partner publishers with the aim of reaching a new audience, he told Journalism.co.uk.

"It’s very important for us to have more readers who read us not in real time," said Favre. The deal would involve two or three stories a day being used on and offline by partners, he added.

The new agreements follow the end of a partnership with the Wall Street Journal Europe and will build on the site’s existing content-sharing relationships with Le Monde, El Pais, The National, La Stampa and Singapore’s Business Times.

The deals will be used to promote a new service from the site to be launched next week, the breakingviews briefing - a free daily newsletter featuring a selection of the previous day's content from the main site.

"Breakingviews briefing is something we’re going to spray out. We’re going to allow our partners to offer it. It’ll be like having an online newspaper experience,” Dixon told the conference.

"For people who don’t need the immediacy of the information that’ll be fine. It’ll be a source of advertising revenue and a means of grabbing people and upselling the core BV [breakingviews] subscription."

The site will also be expanding into the mobile market and a partnership with a major mobile service will also be announced, Dixon added.

"In the future there will be a bigger focus on mobile. We’re almost there with Blackberries as the first electronic newspaper."

Breakingviews, which was set up in 1999, now employs 18 journalists and six editors. The company claims it has 15,000 paying subscribers to its online service.

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