The UK needs more independent news publishers to challenge the existing ownership model, the National Union of Journalist's (NUJ) general secretary has said.
Speaking at the Oxford Media Convention, Jeremy Dear said more independents would help counter the dominance of a number of regional media groups.
The online media, he added, is being dominated by the same companies as the traditional sector.
But pioneering individual news sites, such as Rick Waghorn's myfootballwriter.com, show that there is space and demand for something different, Dear told Journalism.co.uk.
More independents will also help established groups experiment with new commercial and editorial models, he said.