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Mobile news for kids

Posted: 20/05/04 By: Jemima Kiss

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The BBC has launched a new mobile phone service for children that will deliver headlines from Newsround, the current affairs programme for children.

The corporation also announced a new search facility for kids on its website, designed to help children locate suitable content both on the BBC network and in external sites.

"Our research reflects that children are becoming increasingly technologically aware, and we are simply reacting to the demands of that audience, offering approved, relevant content across easily accessible platforms," said Ashley Highfield, BBC director of new media and technology.

The launch follows the release of new research by mobileYouth that shows that under 25 year-olds spend around five times as much on mobile phone services than on music.

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See also:
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http://www.brandrepublic.com/digitalbulletin/news_story.cfm?articleID=211168&Origin=DB20052004

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