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Google expands AdSense

Posted: 21/06/04 By: Jemima Kiss

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Google has extended one of its key advertising products to allow smaller publishers to cash in when users search from their websites.

Google had previously provided a web search button for publishers, which gave access to the search engine via the site's homepage.

The new 'AdSense for Search' product combines this facility with AdSense, a service where advertisers pay to be featured in search results according to certain keywords. Publishers will now be able to make money from those sponsored links.

"It was really a natural step for Google to expand the offering," said Susan Wojcicki, the group's director of product management.

"We think there are a lot of sites out there that wanted to have that search service."

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See also:
Google.com: http://www.google.com/services/sponsored_links.html
ClickZ: http://www.clickz.com/news/article.php/3370471

Tags (click tag to find related articles; click icon for feed):
google | search engine | susan wojcicki |

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