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Google expands AdSense

Google has extended one of its key advertising products to allow smaller publishers to cash in when users search from their websites.

Google had previously provided a web search button for publishers, which gave access to the search engine via the site's homepage.

The new 'AdSense for Search' product combines this facility with AdSense, a service where advertisers pay to be featured in search results according to certain keywords. Publishers will now be able to make money from those sponsored links.

"It was really a natural step for Google to expand the offering," said Susan Wojcicki, the group's director of product management.

"We think there are a lot of sites out there that wanted to have that search service."

More news on dotJournalism:
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See also:
Google.com: http://www.google.com/services/sponsored_links.html
ClickZ: http://www.clickz.com/news/article.php/3370471

Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.

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