Online Journalism News

Google expands AdSense

Google has extended one of its key advertising products to allow smaller publishers to cash in when users search from their websites.

Google had previously provided a web search button for publishers, which gave access to the search engine via the site's homepage.

The new 'AdSense for Search' product combines this facility with AdSense, a service where advertisers pay to be featured in search results according to certain keywords. Publishers will now be able to make money from those sponsored links.

"It was really a natural step for Google to expand the offering," said Susan Wojcicki, the group's director of product management.

"We think there are a lot of sites out there that wanted to have that search service."

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See also:
Google.com: http://www.google.com/services/sponsored_links.html
ClickZ: http://www.clickz.com/news/article.php/3370471

Tags (click tag to find related articles; click icon for feed):
google | search engine | susan wojcicki |

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