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Ramifications of Yahoo-Google antitrust investigation wider than first thought

Posted: 03/07/08
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An antitrust investigation into the Yahoo and Google deal over search engine advertising is to be launched by the US Justice Department.

Google and Yahoo hold nearly 80% of the web search market and have agreed to give antitrust authorities three months to look at the deal before going ahead.

Martin Warner, co-founder of Technology of Tomorrow 2008 (www.tot2008.com) says that this investigation will have far- reaching ramifications for not only Google and Yahoo, but for consumers.

“This is the same as the Microsoft browser issue whereby Google are advertising accounts for 55% of all advertising expenditure in the US. A deal with Yahoo gives them a monopoly not just in the US but in the global market,” Warner said.

“The ramifications of this are huge for a variety of stakeholders, firstly for people who advertise online including companies as they will now be dealing with a company monopoly. It will also affect how we access the information online through search engines.

“Also, it will affect how new services evolve on the Internet, such as Google Earth. The search engine is the fundamental infrastructure of the Internet and this deal will entail a massive manipulation of the market,” he said.

A formal investigation could signal that the Justice Department may have found some cause for concern with the partnership which would allow Google to provide some search advertising for Yahoo.

For journalists wanting comments, interviews and quotes on the Google - Yahoo deal and the monopolisation of information on the Internet, Martin Warner, co-founder of Technology of Tomorrow 2008 (www.tot2008.com) and leading entrepreneur in new media and technology, is available.

For more information, please contact:

Craig Stephenson or Vicky Lyons
Flame Public Relations
020 7233 7578
press@flamepr.com

Company: Technology of Tomorrow 2008
Company Website: http://www.tot2008.com