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BT, Virgin, Orange, Tiscali, BSkyB and Carphone Warehouse have agreed a plan with the music industry to tackle piracy online.

The agreement commits the companies working together towards reducing the illegal sharing of music and will see hundreds of thousands of letters sent to net users suspected of illegally sharing music.

It also commits the net firms to develop legal music services, however the music industry wants people's internet cut off if they ignore repeated warnings.

Martin Warner, new media entrepreneur and co-founder of Technology of Tomorrow 08 (www.tot2008.com) says that “the Internet has presented challenges to content providers in a variety of sectors. Today’s deal is a major breakthrough for consumers and the record industry, though many challenges still remain on how this is going to work out in practice and be policed.”

He adds- “The rapid advances in technology have a major impact on how music is consumed. This has presented many opportunities and challenges for artists and record companies but the consensus of opinion is that there is no alternative but to embrace new technology.”

For more information on the ISP/music industry anti-piracy agreement, Martin Warner is available for comments, interviews and quotes.

For more information, please contact:

Craig Stephenson
Flame Public Relations
020 7233 7578
craig@flamepr.com


Contact Name: Craig Stephenson
Company: Flame Public Relations
Contact Email: click to reveal e-mail
Contact Phone: 020 7233 7578
Company Website: http://www.tot2008.com/

Tags (click tag to find related articles; click icon for feed):
internet | technology of tomorrow 2008 | music industry | piracy | illegal downloads |

Categories:
consumer affairs/relations
it/internet/software
legal affairs
media/advertising/marketing
telecommunications

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