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Amsterdam, 22 August 2008 – Nedstat announces that it provides NOS all insights of visitor behaviour for their Olympic site. With the use of Sitestat and Stream Sense™, NOS (Dutch Public Broadcasting) monitors the novelty of giving people the possibility to instantly switch among 12 live streams of different Olympic events that are offered on the site.

The NOS Olympic website puts the viewer in control by offering 12 video channels that the viewer can choose from. This makes it possible to select sporting events that are not broadcasted live by NOS on Nederland 1, the television channel for the Olympics in the Netherlands. In addition, the site offers on-demand video streams of highlights, plus a connection to NOS radio reporting live from China.

The video streams on the NOS Olympic site are amongst other formats, also served using Silverlight technology by Microsoft.

Roeland Stekelenburg, Head of New Media at NOS: “We have used the Olympic Games to bring online viewing of live video streams to a higher level. Our interface and navigation are unique in its kind and the video quality that we offer, including an HD stream, is also a first. And the visitor numbers tell us that the public has a great appreciation for our efforts.”

“The NOS Olympic site is a great example of how television companies should adopt the online channel”, says Michael Kinsbergen, CEO at Nedstat. “The viewer is in control and can select the sporting event of their interest. Other events can be seen on-demand at a later stage. With the simple and straightforward interface NOS has made it very easy for people to choose and switch channels.”

The NOS Olympic site can be found at http://os2008.nos.nl/index/live.

Notes to editors:
For more press information, interview and images please contact the PR team at Impress PR, 0117 377 7928 or email Stacey@impresspr.co.uk

• Nedstat is the European leader in website analytics.

• The products and services enable companies to improve the effectiveness and profitability of their online communication and business

• Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.

• Nedstat employs 180 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.

Sitestat™ gives direct insight into the performance of your online business. Fast, intuitive reports make it easy for users to make timely and informed decisions. Information that is vital to improve the returns from online investments. Sitestat™ is available in English, Spanish, French, German and Dutch, and allows users to switch to any of those 5 languages within seconds while working in the application. This is particularly relevant for those customers that have multinational operations. Sitestat’s ease of use makes it a valuable tool for all users in an organization. People at all levels, from operational to strategic and across different disciplines, can access the information they need in the format they prefer, to make better decisions.


For more information, please contact:
Nedstat Ltd,
Gayle Kravitz,
Phone: +44 (0)20 7841 1539,
E-mail: press@nedstat.co.uk.
For more information about Nedstat, go to www.nedstat.com


Contact Name: Iona McCaie
Role: PR Executive
Company: Impress PR
Contact Email: click to reveal e-mail
Contact Phone: 0117 377 7928
Company Website: http://www.impresspr.co.uk
More details: http://www.nedstat.com

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olympics | online marketing | nedstat | web analytics | sitestream |

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