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National School Meals Week (NSMW) declared the biggest and best yet

Posted: 26/11/09

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The Local Authority Caterers Association (LACA) has declared this year’s NSMW the biggest and best yet. The week took place from 9 to 13 November and promoted healthy school meals to parents and children. Over 90 authorities signed up for the week and the most before this year was 80. LACA has estimated that over 16,000 schools took part in 2009. The voice of the week was Colin Jackson who encouraged young people to get active in his online exercise routine. During the week LACA announced that a roast dinner with sponge and custard was Britain’s favourite school meal and primary pupils were busy making thank you cards for their school caterers.

LACA chair Beverley Baker said: “NSMW has run from 1993 but this year was the biggest and best yet. We had more schools taking part than ever before. There was lots of media coverage across the country, there were different activities each day and special days for Primary and Secondary Schools. It was the first time we had used the new media techniques and many thousands of people have visited www.iloveschoolmeals.co.uk and downloaded the various materials.

“LACA will continue down this path because this is the way our customers are now communicating with each other. However, the key to the week is the participation of our members. I have seen many of the press articles and I love the ingenuity of everyone coming up with different ways of promoting healthy lifestyles to young children as part of the week.”

Next year NSMW will take place from 8 to 12 November 2010. The plans for the event are now underway and Arnold Fewell, Managing Director from AVF Marketing, who organises the event for LACA, said, “There are some exciting and new ideas in the pipeline. Each day we are trying to find activities that both Primary and Secondary pupils can get involved in.

“I believe this will make it easier for even more schools to be part of the week. The ideas will be announced shortly but we are keen to get more ideas and input from teachers so we will be announcing them via blogs, tweets and other social networks. In this way we can tweak or change the ideas so that the week reflects the needs of everyone.”

For more information about NSMW please contact Arnold Fewell on 01609 775686 or 07850 952609. His email is arnold@avfmarketing.co.uk.

Contact Name: Arnold Fewell
Role: Managing Director
Company: AVF Marketing
Contact Email: click to reveal e-mail
Contact Phone: 01609 775686
Company Website: http://www.avfmarketing.co.uk
More details: http://www.iloveschoolmeals.co.uk