I AM a business

This course is part of a series of evening courses for freelance journalists to learn and improve business skills that are an increasingly important part of life as a freelancer. You can book a single evening training session or the four-week course. Details below.

A course for freelance journalists who want to start thinking like a business.

Book nowCourse tutor: Steve Bustin
Date: 23 January 2013
Time: 18:00-21:00
Venue: Friends Meeting House, Euston.
Number of places: 10 max
Cost: £95 (+£19 VAT)
Four-week course: £300 (save £80) (+£60 VAT)

Many freelance journalists struggle to separate themselves from their work and in particular the challenges of thinking of themselves as a one-person business. Thinking like a business can be important, however, when selling your services (especially to other businesses), setting up your finances and also establishing a work pattern and ethic.

This course is a crash course in thinking yourself into a business space, including:
  • The different types of businesses and their pros and cons
  • Sole trader
  • Limited company
  • Partnership
  • Establishing your business:
  • Naming
  • Registering
  • Do you need to trademark?
  • Where to work – from under the stairs to co-working
  • Bank accounts
  • Do I need an accountant?
  • Tax and other downers
  • Do I need to be VAT registered?
  • Working with others:
  • Associates
  • Staff
  • Other options for growing your business
  • Q&A

By the end of the session you will:
  • Understand the importance of thinking and operating like a business.
  • Understand the pros and cons of the different types of business and which one may be best for you
  • Have a basic knowledge of setting up and running the finances of your business.
  • Develop an action plan to set up your business entity, to take away and put into practice after the session.

This course is part of a four-week evening course for freelance journalists looking to expand their skills and services. It can be booked as an individual evening course or you can book the series - and save £80.

This series of four courses offers:

Steve Bustin

About Steve Bustin

Steve Bustin has been a freelance journalist for 10 years, following 7 years at the BBC.

Alongside his writing work, Steve runs a successful PR consultancy and training business (and keeps his editors happy) and has even performed as a stand-up comic.


"This was a really interesting evening. Steve Bustin is successfully pursuing a multi-stranded freelance career himself, so has great insight into what journalists are good at when in terms of additional career paths, and a great knack  for conveying the essentials.

"As a journalist, it’s easy to end up feeling that writing is the only skill you have. Steve pointed out that after years in journalism, we all had a large range of skills that were in fact very transferable to other areas, and gave us a clear steer on where we could take our talents, and how to start doing just that."
Alice Hart-Davis

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