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Essential Twitter skillsThis course is aimed at journalists, editors, writers and producers who really want to get to grips with the fundamentals of using Twitter successfully.
Course tutor: Sue Llewellyn
Time: 9.30am to 1pm
Royal Society of Medicine, London W1G 0AE
Number of places: 10
Cost: £125 (+VAT)
Book this course and the Advanced Twitter skills course for £200 (+VAT)
This course takes takes place in an IT suite
What does the course cover?
- The basics e.g. hashtags, finding and following the right people
- Sharing links, photos, audio and video
- Advanced search techniques
- Etiquette and best practice including a takeaway tip sheet
- Guidelines for what works and what doesn't, style and tone, frequency
- An overview of some of the best desktop and mobile apps
- What makes a good Tweet and how to find your voice
- How to find original stories, case studies and contributors
- How to follow breaking news and monitor conversations
- How to verify information and be aware of the pitfalls
- How to use Twitter effectively to reach audiences and build your brand/network
About Sue LlewellynSue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. For the past four years she has been delivering board level digital strategy and social media training across the BBC, RTE, the Foreign and Commonwealth Office, Immediate Media Group and many others.
Sue has trained literally hundreds of journalists, including many of the top names in British broadcasting, and her popular courses are widely regarded as being 'inspirational' and super useful.
Testimonials"Sue trained a large number of BBC journalists on Twitter and how to use it as a news tool. Her courses were universally regarded as invaluable, interesting and fun.
"Sue combines a strong understanding of journalism with a deep knowledge of developing social media. And she is a delight to deal with," Kevin Bakhurst, editor, BBC News channel
"Sue is a very effective and enthusiastic speaker who knows how to adapt her presentations to the needs of different audiences. She is an expert on all aspects of social media and knowledgeable about trends in broadcast journalism.
"Sue's experience as a trainer and her background in TV enable her to illustrate her talks with examples drawn from real life and to suggest pragmatic solutions. She can talk the talk and walk the walk," Mike Mullane, head of news, sport and new media, EBU
'I think the basic skills were very helpful, being a novice to Twitter it gave essential background tips. Using Tweetdeck in the advanced course was also very helpful in seeing how you can monitor your brand on Twitter and what other people are listening to.' Joanna Fagg, EP Vantage
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