Search engine optimisation (SEO) has changed dramatically in the last few years, with the Panda, Penguin and Hummingbird updates changing the search landscape beyond recognition.

Despite this, many publishers are relying on outdated SEO training that does not take into account recent changes or – worse – is actively harming their site's search performance.

Led by Adam Tinworth, this one-day course is fully updated to incorporate the latest Google changes, including the lack of keyword referral data and Hummingbird.

It will provide journalists and editors everything with they need to know about SEO and how how search engines operate.


Course description



The course will cover:

What is Google looking for?
  • The idea of "signals"
  • The role of links and "meaning neighbourhoods"
  • Why SEO is always changing – and how to cope
  • The role of social sharing
  • Keywords and ranking – a practical guide to producing optimised copy
How to identify relevant keywords – and use them
  • Writing headlines and snippets for search
  • Pictures in search
  • Intelligent linking
  • Negative factors in SEO - how not to destroy your search success
Repeated/poor content
  • Site speed
  • Over-optimisation
  • Poor keyword choice
  • Isolated content
  • Recency

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For more details, please contact us. See terms and conditions here.

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