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Monitoring Tools

Brand monitoring and competitor analysis

sm21 Powerful brand and reputation monitoring solutions are often very expensive but SM2 offers a free entry level service that lets you monitor five terms and store up to 100 results. SM2’s real value is in the depth of its analysis which allows you to monitor trends, compare trends, demographics, domains and even examine ’sentiment’ including content tone and emotions.

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Get to grips with advanced techniques

Colin's next Advanced Internet Research course will be held in July 2009 - dates soon. This course covers advanced search engine techniques, investigative strategies, making the most of social networking and social bookmarking sites and much more. This course is delivered in partnership with journalism.co.uk.

For more details see the journalism.co.uk course page.

"This course has really broadened my mind on ways to use the internet. It was fascinating and hugely helpful." - Alexandra Culliford. European Service Network. May, 2008.

"I found this course both enjoyable and educational – the presentation style was informal yet effective and it was most beneficial being in a small group. The tutor is clearly highly experienced and proficient in the subject and his enthusiasm for it came through." - Michelle Marshall, editor of European Cleaning Journal. February, 2009.

"Brilliant course, packed full with information, practical advice and tools." - Tara Evans. This is Money. 2008.