Kindle publishing: How to get into the ebook market

A one-day course to get you started in ebook publishing

Course tutor: Martin Belam
Date: TBC
Time: 10:00-17:00
Venue: Royal Society of Medicine, London
Number of places: 10 max
Cost: £200 (+£40 VAT)

As the printed book market diminishes, it has been important for publishers to get into the ebook market. However, the ability for people to self-publish into the Amazon Kindle store has levelled the playing field between major publishers, independents, and the self-publishers.

In this one-day course you'll learn how to format your writing for Kindle, how to produce the right types of computer files to upload to the Kindle store including a cover image, how to get the best royalty rate from Amazon, and how to promote your ebook.

Course contents:

• Structuring your ebook
• Preparing your text
• All the HTML you ever need to know (almost)
• The other bits of HTML
• Special Amazon tags
• Making a good cover image
• Setting up as an Amazon publisher
• Amazon’s different royalty models explained
• Previewing your book
• What happens when you press "Publish"
• Do’s and Dont’s of promoting your book
• Understanding Amazon’s sales reports

About Martin Belam

Martin Belam has published ebooks both independently and for the Guardian, where he designed a system to help the newspaper quickly publish to ebook platforms.

He runs the User Experience team at the Guardian, working across their award-winning website and mobile platforms.

He has spent over a decade building successful digital products and user experiences for global brands like the BBC, Sony and Vodafone, including three years spent as an independent consultant working from Crete.

He helps run London IA, a network for designers, information architects and writers.

Martin blogs about user experience, journalism and digital media at currybet.net, and he can be found on Twitter as @currybet.