Improve your blogging

An evening course to help you start or develop a blog.

Course tutor: Martin Belam
Date: 18 July 2013
Time: 6.15-9.15pm
Venue: Friends Meeting House, Euston, NW1 2BJ
Number of places: 10 max
Cost: £95 (+ VAT)

Blogging has gone from being an alternative means of publishing on the internet to something adopted by mainstream media organisations and companies. Successful blogs have a distinctive tones and rhythm that allow the blogger's voice to stand out. In this intensive evening course you'll learn how to develop that tone and rhythm for your blog.

Aimed at new and aspiring bloggers, or journalists or corporate bloggers dipping their toes into the daunting 'blogosphere', this course provides insight into:

How to create a distinctive personality for your blog;
How to blog in a way that generates attention and responses;
How to get your blog found;
Tools for finding a network of blogs also discussing your topics;
Techniques for solving some common problems your blog will encounter.

You will leave understanding:

How to use specialist search tools and techniques to uncover where the conversation is happening about your subject;
How to blog in a way that encourages and generates conversation;
How to promote your blog posts effectively on social media;
Getting the tone of your blog right for your audience;
Techniques for dealing with difficult voices online;
How to build a consistent online "personal brand" that commands attention.

About Martin Belam

Martin Belam’s highly successful blog about user experience, journalism and digital media has been running since 2002 at currybet.net, and he can be found on Twitter as @currybet.

He runs the User Experience team at the Guardian, working across their award-winning website and mobile platforms.

He has spent over a decade building successful digital products and user experiences for global brands like the BBC, Sony and Vodafone, including three years spent as an independent consultant working from Crete.

He helps run London IA, a network for designers, information architects and writers.

Testimonials

"A really good and engaging presenter who helps you think about the process you need to follow, without ever pretending there's a one-size-fits-all approach." Stuart Millar

"Martin is passionate, knowledgeable and approachable. If every teacher had his enthusiasm and skills the world would be a better place - if a little nerdier." Nigel Bidmead, freelance journalist