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Online marketing for freelance journalists - evening training course
An intensive, single evening course covering techniques for marketing yourself as a freelance using online media.
Many freelance journalists handle their activities in a haphazard manner - they pitch a bit, they write a bit and they have no idea what they are going to be doing the month after next. Just about no other business operates in this way and it makes cash flow a nightmare.
Course tutor: Guy Clapperton (read our Meet the Trainer feature)
Number of places: 10 max
Cost: £85 (+£17 VAT) including light refreshments and free one-year listing in our online database of freelance journalists worth £50.
So you have decided to (or been forced into) go freelance. Great - but how do you market yourself? Are you sure you are up to this? How's your website looking, and do you have a Facebook page? How easy are you to find and how well do you brand yourself on every piece of marketing collateral you produce?
In this intensive early evening seminar we will look at:
- Branding yourself as an expert freelance - is every little bit of marketing going to produce an outcome?
- Clippings and your website - how to avoid copyright nightmares.
- Making your presence consistent over multiple media.
The whole course is supported with comprehensive notes and worksheets detailing specific techniques covered.
About Guy Clapperton
Guy has worked as a journalist for 20 years, starting his first full-time reporter's job in January 1989. He has been freelance since 1993. His latest book, This Is Social Media, was published by Capstone in October 2009, and has just been updated for a second publication later this year.
Guy appears regularly in the Sunday Telegraph, Guardian, Independent, Times, Financial Times, Esquire and on the radio on BBC Radio London.
He specialises in small-to-medium business stories and technology but has diversified to an extent - he co-wrote the Radio Times supplement for the reintroduction of Doctor Who in 2005 and briefly wrote for ITV's Spitting Image in the 1990s.
He has also edited and written books, including three editions of the annual "Britain's Top Employers" for Guardian Books and "Free Publicity For Your Business In A Week".
Guy has media-trained PR people and their clients since 2002. For more information about Guy Clapperton and his training services, please visit Clapperton.co.uk.
Alasdair Lees, freelance journalist
"It was useful all round"
Paromita Saha, freelance journalist
"Quite useful - will definitely help. Enjoyable evening, thank you."
Anna Smith, freelance journalist
"Useful session, with lots packed into a short time."
Jo Walsh, freelance journalist
"I was totally surprised by how little journalists know about this subject. Thought Guy was excellent."
Jody Raynsford, freelance journalist
"I don't feel so 'left behind' by this area any more. A well-paced and thought-out evening, have learned loads and look forward to having a go!"
Name withheld, freelance journalist
"Very useful and engaging. I walked away with a number of practical ideas that I can action."
Nick Fuller, freelance journalist
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