IPC Media has appointed Kelly Waters to the newly created role of web technology director, in a move to push its digital technology forward across the portfolio.

Waters, formerly head of web solutions for Reed Business Information (RBI), will work across the publishers five divisions and manage the 50+ digital team.

He will be responsible for the strategic and operational management of web technology capability across the business, the publisher reported.

"IPC's effectiveness in using technology is one of the critical pillars to our future success in web publishing and this new role will significantly increase our ability to deliver to the highest standard.

"Kelly's expertise, experience and proven track record in delivering flexible and effective web development solutions made him the ideal candidate," said Neil Robinson, IPC Media's digital director.