Mr Keyte, who qualified as a chartered accountant with Price Waterhouse Coopers, was a founding director of Virgin Cars taking the business from the drawing board to leading the market in online car sales.
He joins TPC - which publishes Accelerate Bristol, a free fortnightly motoring publication with a distribution of 120,000 across the Bristol area - bringing with him 20 years’ experience of running small businesses.
Peter Yates-Round, managing director of TPC Publications, said: "We are particularly pleased Jon is joining us, bringing his knowledge of raising money for small, fast-growing businesses that break the traditional mould.
"We believe this completes the team that will make Accelerate Bristol and its associated titles successful both in Bristol and our other targeted areas."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Tool of the week for journalists - Batchgeo, for mapping data
- Press and Journal editor Derek Tucker retiring after 18 years
- Iain Pope named new digital editor at Trinity Mirror's Daily Record
- Trinity Mirror to make digital director redundant and cut role
- Robert Hardie takes over as head of publishing for Northcliffe's local websites