The Mansfield Chad has signed a year-long advertising deal for its weekly sport podcasts, as part of a series of multimedia deals for the title.

Midland Dual Glaze, who previously advertised on an ad hoc basis on the Chad's online sports content, has a 10-second spot at the beginning of each Stag's Talk podcast.

The title is actively seeking advertisers for pre-roll spots on its video content, in particular for sports clips, and for a recently launched video series of live music performances, Tom Pegg, digital content manager at The Chad, told Journalism.co.uk.

The Chad is looking to sell advertising in innovative ways, but has to be careful about its relationship with third-party sites, for example sponsorship of the site's blogs, which are hosted by WordPress, he added.

The paper's sales team have had to adapt from selling print to online advertisements, but have found success with new solutions. It recently sold sponsorship of its coverage of the heavy snow fall in the UK to local firm Elite Blinds, for example, said Pegg.

"It's about looking at any way that you can find new revenue. It's a shame that we have been so uncoordinated about it and we are bound to make mistakes along the way, but it is good to feel that you are trying out new things," he said.