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News and information sites more engaging for advertisers than social networks, says AOP
UK web users significantly more likely to trust advertising and brands on news and information sites, research suggests
Posted by Rachel McAthy on 02/12/10What the new government transparency website could mean for journalists and media
Yesterday saw the launch of a searchable database containing information about salaries, business plans and department structures
Posted by Laura Oliver on 09/11/10#WEFHamburg: News outlets need to know more about online display ads, says Zeit Online editor
Speaking at the World Editors Forum, Wolfgang Blau said online advertising has been 'discredited', but its potential has not been properly investigated
Posted by Laura Oliver on 11/10/10Significant advantage to advertising on content shared by social media, study suggests
According to CNN research, people are 20 per cent more likely to recommend brands advertised around shared content
Posted by Joel Gunter on 07/10/10Six UK publishers sign up to BBN online advertising network
Online advertising network targets business-to-business titles and their audiences
Posted by Laura Oliver on 04/10/10STV Local network to trial hyperlocal ad solution Addiply
Addiply is also being used on the Guardian's local sites in Cardiff, Edinburgh and Leeds and by Trinity Mirror in the north east
Posted by Laura Oliver on 15/09/10Local online advertising system signs raft of new deals with US news groups
Flyerboard, inspired by a bulletin board, reportedly has new agreements with several groups, including the Los Angeles Times, MediaNews Group, Lee Enterprises and Sun Times Media Group
Posted by Laura Oliver on 25/08/10Google announces picture ads for image-search results pages
Search engine also considering adding picture ads for general search results
Posted by Laura Oliver on 21/07/10Topical advertising builds stronger links with reader, says NMA study
Research by the Newspaper Marketing Agency shows how clever advertising can help brands "piggyback" on the news.
Posted by Laura Oliver on 16/07/10Google continues Fast Flip development
Search engine company tells Journalism.co.uk there are no immediate plans to bring the service out of testing
Posted by Laura Oliver on 09/07/10AdTaily expands Google AdSense alternative to UK publishers
Technology for low-cost and easy-to-use advertising on niche sites is a classifieds model for the web, says business development manager
Posted by Laura Oliver on 10/06/10Guardian trials hyperlocal ad system on new local news sites
Cardiff, Edinburgh and Leeds beatblogs will adopt Addiply in advertising experiment
Posted by Laura Oliver on 22/04/10Skimlinks targets online publishers with new tool for affiliate marketing
New desktop app will create database of products available for affiliate links
Posted by Laura Oliver on 05/03/10Scottish newspapers launch joint ad campaign against council advertising plans
Open letter to MSPs aims to strengthen opposition to planned site for public authority announcements and recruitment adverts
Posted by Laura Oliver on 10/02/10
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Growing social media communities
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- How Future builds social media communities before launching a new product;
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Journalism.co.uk technology editor Sarah Marshall speaks to:
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- Victoria Joy, online editor at YouAndYourWedding.co.uk, an Immediate Media title
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Sponsored content must be clearly marked, rules OFT in blog network case
Office of Fair Trading suggests that commercial blogging network Handpicked Media may be operating in breach of consumer protection legislation
Posted by Laura Oliver on 13/12/10