Six UK publishers have signed up as partners to an international online advertising network aimed at business-to-business titles and their audiences.

Haymarket, Incisive Media, Reed Business Information, UBM Media, Decisive Media and Newsco Insiter have signed up to BBN, which handles online advertising clients and campaigns for media partners.

The new UK partners mark BBN's launch as an international network, beyond its existing US office.

"Matching brand advertisers with large scale international media programs has been a challenge for both agencies and B2B publishers," says Duncan Kirk, group sales director for Reed Business Information, in a press release.

"The value of our qualified audience is unquestioned and we are excited to join BBN as they provide this solution for UK marketers."

blog comments powered by Disqus