Northcliffe-owned title the Leicester Mercury has confirmed that 11 editorial roles are "at risk of redundancy" as it looks to tackle declines in advertising revenue and circulation.

In a statement, publisher of the title David Simms said the cost base has been reviewed "over the last number of months" in light of "increasing pressure" on revenues.

According to Simms advertising revenue for the newspaper has dropped by 45 per cent over five years while circulation has fallen 30 per cent "in the same period".

"We have looked at both the organisation and working practices of the newsroom to see how we can operate more effectively and efficiently.

"Our guiding principle has been to protect the newspaper's ability to produce high quality content.

"As a result of this review, subject to consultation, we believe up to 11 roles in editorial are at risk of redundancy."

He added: "The changes are essential to ensure we have a viable and vibrant business moving forward with a cost base to take advantage of the opportunities in the market."

Simms was appointed as publisher in October last year after the resignation of editor Keith Perch, following a review and management restructure by Northcliffe.