The new look EveningStar24 site, which went live on January 1, has a wider page format with tabs for news, features and sport content placed in a navigation bar across the top of the site.
Links to commercial sites and directories are now located in a shorter left-hand menu, creating a cleaner and less cluttered site layout.
The redesign of the site, which currently attracts 100,000 unique users a month, has been developed from Archant Suffolk's football site Green'Un24.
"We've looked at a new template which freshens up the look and makes it more intuitive and easier for readers to find what they want. There's more content immediately visible," Stuart McCreery, managing director of Archant Suffolk, told Journalism.co.uk.
Much of the redesign has been based on user feedback and traffic and engagement stats for the old site, he added.
In reponse to user feedback more space has been allocated for photo galleries and more prominence given to the family notices section of the site launched in December - an unexpected success, McCreery said.
The new design will be rolled out across the publisher's network of websites starting with Suffolk and then the East Anglian Daily Times site, he added.
Archant recently introduced mapped versions of its property and jobs listings to its newspaper sites, but plans to make use of geotagged news articles are still under development, although journalists are already tagging articles with postcodes, said McCreery.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Archant embraces mobile journalism to cover local news stories
- Engaging local community through solutions journalism and digitising newspaper archives for voice search
- Reporting on race and religion: wise up and get out of your comfort zone
- Live UK flood maps made available to all news outlets
- Why Business Insider is coming to the UK
