The news service, which now covers 55 local markets, was launched as a local internet newsletter in Berkshire County, Massachusetts, just two years ago. The site targets small to medium-sized markets 'overlooked by most internet companies' and uses local journalists in those communities to deliver free e-mail newsletters.
Streetmail has built partnerships with 115 ISPs who benefit from original local content and distribute the newsletters to more than 660,000 subscribers.
'There's a tremendous craving for local news and information online, and that craving has gone unsatisfied outside the urban hubs,' said Streetmail CEO Barbara Johnson. 'Streetmail provides a truly useful service that connects subscribers to the people and events closest to their own homes.'
News of Streetmail's expansion coincided with the release of a survey that shows US readers prefer to read local news written by local journalists rather than 'content produced for their market by a remote source'. The survey was carried out by Greenfield Online research for Streetmail.
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