'We the media' was published by the Mercury News technology columnist in July, and explores how blogging and internet technology is changing the media industry.
"Newsmakers of all kinds - corporate, political, and journalistic - need to listen harder, and in new ways, to constituents of all kinds, whether voters, customers, or the general public. Then they need to learn from what they hear," the book says.
"By using weblogs and other information tools such as discussion forums, companies can engage customers, suppliers, and employees in a dialogue in which everyone learns from each other."
More news from dotJournalism:
Blogs power the journalism revolution
See also:
Dan Gillmor's column: http://weblog.siliconvalley.com/column/dangillmor
Mercury News: http://www.mercurynews.com
We the Media: http://www.oreilly.com/catalog/wemedia/book
Creative Commons: http://creativecommons.org
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